Powerful, fully integrated advertising campaigns
Strong advertising campaigns are built on powerful content, solid execution, effective targeting and efficient delivery.
Today, marketers and advertisers are faced with critical decisions and multiple channels to choose from when it comes to connecting with their customers, in print and online.
TC Transcontinental’s integrated approach supports customers every step of the way with an array of strategic and innovative marketing solutions. Leveraging our state-of-the-art printing platform, we serve our advertiser customers with a wide range of print products to help them improve brand awareness and increase engagement and response.
We support marketers and advertisers from the start with a broad offering of content creation and premedia services.
We are a leading provider of cost-effective, high quality direct mail pieces – both mass marketing and personalized. Targeted printed material is the vehicle of choice of many companies for efficiently promoting their image as well as their products and services.
We also produce and print flyers, one of our major competencies. In fact, we are the leading printer of retail flyers and inserts in Canada. Our team also specializes in creating and printing in-store marketing material and signage specifically geared for marketers and advertisers to attract, reach and retain their target customers in the retail environment.
Ensuring efficient targeting and delivery is another key element of our integrated approach. In Québec, through our popular Publisac door-to-door distribution service, we deliver newspapers, flyers and advertising printed products to 3.5 million households. We also offer, through Targeo, a Canada-wide distribution brokerage service with a network reaching 14 million households across the country.
We serve advertisers catering to the business, financial or construction sectors through our specialty media products and services. Our portfolio of 15 flagship media brands includes Les Affaires, Finance et Investissement, Investment Executive, Conseiller, Advisor’s Edge, Avantages, Benefits Canada and Constructo, just to name a few. These offer in-depth content, relevant platforms and attractive business opportunities.
We also serve advertisers looking to reach local audiences effectively. Thanks to Réseau Sélect, the largest national sales representation house for French-language local newspapers in the country, we are experts in local audiences. We represent all local newspapers in Québec, whether owned by TC Media or other publisher-owners.
Réseau Sélect reaches 6.9 million francophone readers every week, and offers a powerful digital network with 3 million monthly page views.